CLIENT: Luongo Commercial Cleaning Company
SCENE: 30th Anniversary Celebration
GOAL: Mail out cost effective gifts to remind their clients of their great experiences with this local company and prompt new orders.
PLAN: Send a screen cleaner featuring their branding and a custom map of their location as a thank you to all clients in their database from the last 3 years. Follow up with phone calls.
RESULT: 25% increase in inquiries about their services the first week and both repeat and new business from the mailing and follow-up, resulting in a month over month increase in sales of 32%.