“Time will tell if there are enough marketers out there respond to Lambert's sophisticated approach to swag, but she's certainly right about a couple of things - there's a lot of swag out there, and a lot of it gets thrown away."

"...Shouldn't be ignored."

"They might be onto something."

"...The image of an antique map with a pushpin will arouse enough curiosity and interest in a company without splashing its logo all over a product."

"...A left-turn in a $20.81 billion swag industry..."

"Event pros might want to take a cue from Lambert's idea."